Social Media Samples

How to Engage Your Community with Facebook and Twitter

Now that you’re mastering the key messages and you’ve established your campaign, you’re ready to talk about your issue with a wider audience. But, what’s the best way to get the word out to a lot of various influential audiences? Social media is a great place to start. With just a few clicks, you can access the right people, build awareness, and gain support to activate change in your community.

So, what are the most effective ways to use social media to support your cause? Let’s start by breaking down the Facebook and Twitter messages below.


Facebook is a great way to reach more people, especially if you already have an established presence through your local organization’s page. You can use your existing account(s) to engage current advocates and recruit new ones, too. If you’ve established a campaign as an individual, consider launching a community Facebook page—“Concerned Citizens of [CITY] for Our Healthy Kids”—when your campaign takes off and community members show support.

Sample Posts for Facebook

Start with powerful examples and statistics about the issue that mean something to the people in your community. Include local or state statistics where possible.

  • Did you know that 60% of American children under six spend time in early care and education programs? Despite this, there are few standards in place to make sure kids are eating healthy food and getting that active play time their little bodies need to grow up strong and ready to learn. [COMMUNITY/TOWN] can change this by demanding our policymakers establish clear standards that have children eating healthy food, being physically active, and spending limited time behind a screen.

Ask questions and encourage story-telling to engage advocates and get them talking about the issue with each other.

  • Parents and providers agree that children ages 0-5 benefit from healthy food, active play, and limited time behind a screen. Currently, there are no minimum standards to ensure this is the case throughout [STATE]. Is the health of children under five years of age a priority in your community?

This is an example of a lobbying message. You can use lobbying messages when there is a bill related to your cause, like early care standards, or if it refers to a specific law or program in another state.

  • Our early care and education programs have the opportunity to teach our children healthy habits that last a lifetime. Tell [LAWMAKER] to support funding for improved nutrition, active play and screen time practices in early care and education programs throughout our communities. [LINK TO MORE INFORMATION]
  • Sixty percent of children under six spend time in early care and education programs. It’s a fact. That’s why we need to provide parents and providers with minimum standards regarding nutrition, physical activity, and screen time so we can start our kids off with the building blocks for a healthy life. Join me and get involved in your local community by learning more here: [ORGANIZATON WEBSITE]

Additional Notes for Facebook

  • Images and videos attract more attention on social media because they serve as a visual way to tell a story, and they’re more fun to share. Keep these tips in mind if you choose to include them:
    • Use your own images, videos, and graphics.
    • If you film or photograph members in your community, make sure you ask for permission before you post.
    • Think about the story you want to tell with the images you use and how it might inspire the people you want to reach.
  • Want more people to see key posts? You can highlight posts to anchor them to the top of your page. To take this a step further, you can also promote your posts. This has a small fee and will get your posts to show up in the newsfeeds of the types of people you target.
  • If you have a website or blog you want advocates to click on, make sure to include the link at the end of your post. Always give them a place where they can go to learn more, read an op-ed, or join your movement.


Twitter is a powerful platform because it uses short and informative messages, 280 characters each, to reach journalists, bloggers, news outlets, policymakers, parents, teachers, and other key stakeholders in your local community.

Sample Posts for Twitter

You can use phrases, like this one, to make people curious. If they want to find out an answer, they are more likely to click on your link.

  • #DYK 60% of kids spend time in early care & education programs? Find out how you can improve their health: [LINK TO MORE INFORMATION]

Hashtags (#) are used to tag keywords in your messages. This can help spark engagement with other Twitter users talking about similar topics.

  • Do you support minimum standards for #kids ages 0-5? Why you should get on board FAST: [INSERT LINK] #HealthyHabits

Include your state and/or local community to make sure people in your area can learn how to make a difference.

  • Many #Children in [STATE] spend the majority of their day in early care and education programs. Make sure they are forming #healthy habits! [INSERT LINK]

#DYK, short for “did you know,” is one way you can leverage a popular hashtag to share powerful facts or statistics about your issue.

  • #DYK Children who eat healthy, stay active, and limit screen time are more likely to maintain a healthy weight? #HealthyHabits.

Twitter is a great place to engage journalists, policymakers, and bloggers. Reach out and build relationships with others who care about your issue or use this tactic to catch their attention. Never start tweets with an @ symbol because then only you and the tagged user will see your tweet in newsfeeds! By placing any other character in front of @, the tweet is visible to a broader audience.

  • .@[JOURNALIST] Your article on the impact of screen time on children was so informative! Thanks for sharing. #HealthyHabits

If there is a bill you want to see passed concerning this issue, engage your policymakers and/or community leaders through this platform. You can also provide this language to other community members so they can tweet at the same lawmaker in high volumes. This kind of message would be considered lobbying if you reference a specific proposed or pending piece of legislation.

  • .@[LAWMAKER] #Healthy habits for children in early care & education programs lead to #healthy adults. Support healthier minimum health standards in early care and education! [LINK]

Additional Notes for Twitter

  • Full web links take up space! You can shorten links by using, a shortening tool that also tracks how many times people have clicked on your link.
  • Consider starting a hashtag for your campaign. This way, supporters, media, legislators, and all other audiences can easily follow along on your online journey.